South Western Insurance Group Ltd. Rebrands A.M. Fredericks Underwriting Management Ltd. to SWG Specialty Underwriting Services Ltd.

Oct 2024

We at South Western Insurance Group Ltd. (SWIG) are thrilled to announce the rebranding of A.M. Fredericks Underwriting Management Ltd. to SWG Specialty Underwriting Services Ltd., effective September 3, 2024. This rebranding follows our acquisition of A.M. Fredericks in January, 2024, and underscores our dedication to growth and excellence in the insurance industry. 

  

For over 30 years, A.M. Fredericks has been a leader in providing high-risk, hard-to-place insurance coverage in Canada. By transitioning to SWG Specialty, we align with our core values and enhance our ability to offer superior insurance solutions to brokers nationwide. 

  

“Our new brand image represents SWG Specialty’s commitment to becoming an icon for change and innovation, while still being part of the growth of the SWIG group. In this transition, brokers will continue to enjoy the same level of excellence and dedication they have come to expect. With this new brand, we intend to provide our broker partners with a broader scope of products and innovative solutions for hard-to-place business,” says Ghazal Hamid, President of SWG Specialty. 

 

The new  SWG Specialty logo, which incorporates the golden yellow from the former A.M. Fredericks brand, symbolizes energy, optimism, and innovation. The iconic SWIG compass reflects our forward-thinking approach. Until June 2025, the logo will include the tagline, “Formerly AM Fredericks Underwriting,” to help ease the transition. 

  

We invite you to visit our updated website at swgspecialty.com to explore our new brand identity. Learn how our expanded services and niche solutions, including tailored insurance coverage for industries such as snow removal, roofing, and motor truck cargo, can help you meet your clients’ needs.