SWG PL - Media/Multimedia Liability insurance is designed for publishers, broadcasters, and other media-related firms. The policy can be written on a claims-made form or occurrence basis and offers protection from claims arising from alleged defamation, invasion of privacy, infringement of copyright and trademark, plagiarism and errors or omissions arising from the content produced by media companies.


  • Coverage is offered on an occurrence or claims made basis
  • Media Liability including Content Errors and Omissions (E&O) coverage
  • All-Risk” approach opens coverage to possible future liability theories
  • Emotional distress carve-back on BI/PD exclusion
  • Media coverage, including media entities and activities
  • Definition of claim includes monetary damages, non-monetary relief or injunctive relief
  • Media wrongful acts including; defamation, invasion of privacy, emotional distress, wrongful entry, false arrest, harassment, breach of confidentiality, copyright and trademark infringement, deceptive trade practices, conspiracy
  • Definition of matter includes, advertising, art, blogging, creative expression, data, entertainment, film, facts, fiction, graphics, information, literary composition, music, news, photographs, pictures, opinions, sound recordings, video, web-site
  • Definition of loss includes; coverage for punitive, exemplary or multiplied damages to the fullest extent permitted by law
  • Worldwide coverage
  • Broad definition of occurrence
  • Includes liability assumed under contract
  • Definition of insured includes: director, officer, partner, shareholder and employees, agent, leased or temporary employee, volunteer and independent contractors
  • Insured retains full control over content corrections / retractions
  • Confidential source coverage
  • Merchandising coverage
  • Deceptive trade practices and fraud coverage – if the underlying act was approved by counsel or authorized supervisor
  • Coverage for newsgathering activities where no utterance or dissemination of matter takes place
  • Does not contain a “buy-out” or “hammer” clause
  • 90-day automatic coverage for acquisitions
  • 60-day notice of cancellation / 15 days in the event of non-payment of premium
  • Primary / Excess Capacity


  • Governmental Claim Coverage
  • Offensive Declaratory Judgement Actions Coverage
  • Human Rights Complaint Coverage
  • Content Errors and Omissions carve-back on BI/PD exclusion
  • Professional Services Extension – provides coverage for scheduled ancillary professional services of the insured
  • Prior Acts Coverage Extension
  • Business Personal Injury Coverage when deleted from the CGL policy


Application Submission Instructions

Please print out the appropriate application(s) above,
fill-out, scan and email to:

Please include the following information:
First Name
Last Name
Broker/Company Name
Phone Number
Any Supporting Documents

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